If there is Algida Maraş Usulü on the table, the method is different
according to everyone's taste!
As ice cream for everyone from 7th to 70th, we have brought together different methods with our project. We inspired dozens of new recipe videos on TikTok with the #VarBiUsulümüz hashtag, enabling everyone to share their own method and at the same time collecting important data about Turkey's ice cream eating habits.
We became one of the trends on TikTok by receiving over 100 million views
with our hashtag.
CLIENT: ALGIDA
AGENCY: STANDBY CREATIVE GROUP
CREATIVE DIRECTOR: BURAK KILAVUZ
CREATIVE GROUP HEAD: BATUHAN ŞEKER
COPYWRITERS: BAŞAK KARAMAN, ERKAN AĞAOĞLU
